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Casino Guests Just Want to Be Happy While At the Property

Making casino guests happy – and perhaps turning them into advocates for the property – can be a relatively easy process.

Making casino guests happy – and perhaps turning them into advocates for the property – can be a relatively easy process.

The following tip is provided by Robinson & Associates, Inc., a customer service consulting firm to the gaming industry.

Tip: “Happy is such a simple word. We all want to be happy and casino guests are no different. Sometimes casino employees have to go above and beyond to make them happy, to turn them into guest advocates at some point. But that’s not necessarily difficult. Sometimes above and beyond is simply remembering a guest likes two olives in their drink or that they prefer a specific game.”

Robinson & Associates, Inc., is a global customer service consulting firm for the gaming industry. It helps casinos determine their Advocate Index, a number that indicates the extent to which properties have guests who are willing to be advocates. The company then implements its Advocate Development System in combination with the proven methodology of Advocate Index and best business practices to help casinos create more guest advocates and chart a course for growth and profitability.

Robinson & Associates may be reached by phone at 480-991-6420, by e-mail or via its Web sites at advocatedevelopmentsystem.com. and casinocustomerservice Robinson & Associates is a member of the Casino Management Association and an associate member of the National Indian Gaming Association.

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